The request seems simple, but the solution is more complex. With a wealth of options at their fingertips, customers in 2020 will demand personalization from their vendors.
They care way more about how you provide them your service or products than about the services or products themselves. This is true whether you are selling multifamily rentals in a downtown high-rise, launching a digital SasS or running a grass-fed beef farm.
Think about most sites you visit these days. There are live chatbots that pop up on your screen, interactive FAQ menus, instant video tutorials embedded on the page, hover-over tooltips. You name it. There is a tool for it, and it can answer your burning questions in mere minutes, or even seconds, after you have landed on a new website.