A November 2019 study conducted by the National Multi-Family Housing Council took a look at what people were searching for when they shopped for an apartment rental. Out of the top four trends, three of them pointed toward internet features. This study revealed that families are wanting certain amenities from apartment owners nationwide. And it appears that if these amenities are not provided as part of the basic package, they are willing to take their business elsewhere.
For a community to keep up with the trends of this new generation, they need to take serious consideration at upgrading their buildings to include internet features to attract this new generation of renters. Like internet access everywhere they go!
The National Multi-Family Housing Council found that high-speed internet access is a top priority for renters. 92% of residents expressed interest in high-speed internet, while 48% would not rent without it. 64% of all tenants are using streaming services which require reliable internet service, making community wifi the most important amenity for all residents. Residents want to have access to Wifi while they are taking in those views, laying by the pool, working out, working from home, streaming their favorite game, or series, and they want to have it ready the day they move in.
GiGstreem helps property managers provide premium Community-Wide Wifi and Individual Unit High-Speed Internet for their tenants, helping to offer the top three most wanted amenities for new multi-family home shoppers. Download our Community-Wide Wi-Fi Brochure here.