So, what does this trend shift mean for you as an Apartment Owner? According to the NMFHC study, the internet three top trends apartment seekers desire are as follows.
- Connectivity – One of the primary devices nearly everyone has is a Smartphone. It is among the list of things people check before they leave the house: wallet/purse, keys, and cell phone. People would be lost without them, as numbers, addresses, to-do lists, and calendars are all stored in their smart devices. So, their phones being able to have internet access is of utmost importance to your potential resident. They want seamless connection. From their workplace to their living room. 91.2% say that connectivity is important. 44% of those state that they will not rent without it.
An apartment owner should provide the means for their tenant to maintain a connection inside and out of their apartment.
- Smart Home – Another growing trend is the Smart Home. Having the ability to control devices with a voice command is growing in popularity. These are personal devices like Alexa and Siri, assistant devices like Nest and Echo, and security devices like SimpliSafe and Wyze. Smart Homes can help apartment residents control various elements within the home. While not all things are feasible within an apartment setting, many options remain available. However, these cannot work unless the apartment has strong Wi-Fi capability.
An apartment owner should provide a means for their tenant to obtain a strong Wi-Fi signal for them to operate the devices their tenants rely on day to day.
- Flex Living – Younger renters are obviously not looking to settle down any time soon. The 20 – 40-year-old crowd are between 35-45% more likely to seek a short-term rental. They are up-and-comers who are unsure of where their career is going. They are often working hard and from where they will be most productive. This can include from home. 41.5% of workers do some form of telecommuting. This will benefit an apartment owner with being able to provide their residents with an always on, reliable network. And while there are benefits to working from home, it can also become confining. When your complex has amenities like indoor and outdoor common areas, fitness centers, and business centers, it would be a benefit to your tenant that they can seamlessly take their work and get out of their home office for a bit, using a generously provided community wi-fi.
An apartment owner should provide a means for their tenant to not only function inside their home, but to use all areas of the complex you provide for them.